CEG Live
Touring - Consulting - Venue Management - Production
Founded in 2008 by entertainment industry leader Tony Conway, after decades of running one of Nashville's top touring agencies. CEG has decades of experience in artist management, talent buying, and live event production.
CEG Live has worked with iconic artists and venues across the US, delivering profitable, high-impact shows and tours. CEG Live divisions include Managment, Booking/Touring, and Consulting/Production and Sponsorship Consulting.
BOOKING
At CEG Live, talent buying is more than filling a lineup - it's strategic storytelling. Each artist is selected to align with your audience, brand, and market potential.
Backed by decades of industry relationships and exclusive routing insight, we secure top tier talent at competitive rates.
Our approach blends data, experience, and instinct to deliver programming that drives your event's success.
VENUE CONSULTING
Comprehensive oversight designed to drive long-term profitability and growth.
In-depth financial and contract analysis to uncover efficiencies and revenue opportunities.
Backed by decades of industry relationships and exclusive routing insight, we secure top-tier talent at competitive rates.
Our approach blends data, experience, and instinct to deliver programming that drives your event's success.
PRODUCTION
From concept to the final encore, CEG Live delivers seamless event execution.
Our team oversees every detail - advancing, logistics, hospitality, and on-site management - ensuring your production meets the highest standards of professionalism and creativity.
With decades of large-scale experience, we anticipate challenges before they arise, allowing you to focus on the experience while we handle the execution.
The result: events that impress audiences, satisfy artists, and build your venue's reputation.
SPONSORSHIP STRATEGY
Partnership-first approach built on alignment, creativity, and measurable impact.
Identification and packaging of high-value sponsorship assets across venue or event.
Custom, tiered programs including naming rights and on-site activations.
Revenue-focused strategy that preserves brand authenticity and audience trust.
Thoughtfully designed partnerships that enhance guest experience and deliver mutual ROI.
Where Strategy
Meets the Stage
THE TEAM
Tony Conway - Founder and CEO
Email: [email protected]
Brandon Mauldin - Director, Venue Development
Email: [email protected]
Blake McDaniel - Vice President, Talent and Touring
Email: [email protected]
Sherry May - Consultant, Venue Strategy and Talent Buying
Email: [email protected]
Scott Welch - Executive Vice President, Management and Strategy
Email: [email protected]